Denon has announced it has taken greater steps to cement itself as a viable manufacturer of Blu-ray players, with the launch of the Denon DBP-2010, a device that the company claims offers high end home cinema experience at an affordable price.

The truth is that the Denon DBP-2010 Blu-ray player offers some very impressive features; 10-bit video processing for both HD and SD discs, HDMI 1.3a connectivity, digital noise reduction and upscaling of your old DVDs to 1080p quality, 7.1 channel analogue outputs with full decoding of Dolby TrueHD and DTS-HD Master Audio.

Denon is also having a little boast about how good the system is as a CD player, with the unit offering a dedicated two-channel analogue audio output. As it’s Profile 2.0 compatible, BD-Live functionality is ready and waiting in the player, and there’s even support for DivxHD and AVCHD playback.

All this comes at a price of £599, meaning $986 USD. Denon is calling this affordable, but when the PS3 is shipping at under £300 or around $493 USD, it’s going to have some stiff competition. It will be available in two colours, black and silver.

[ Source: Denon Product Page ]